DualQ conducts hundreds of in-depth interviews in parallel. For progressive organisations that want to understand what truly drives people.
Democracies are under pressure. Right-wing movements are advancing and attempting to reshape our democracy for the long term. Now more than ever, it is essential for progressive organisations, parties, trade unions, NGOs, movements and foundations to make decisions grounded in insights from real people.
Existing tools fall short
Provide a valuable overview, but don't explain how opinions form or what might change them.
Deliver depth, but are expensive, slow, and not a feasible everyday option for most organisations.
Going quiet. What long worked as a source of social listening data is becoming useless as more and more people consume passively rather than posting and commenting.
DualQ closes this gap
With real conversations. With real people. At a scale that supports strategic decisions.
The interviewer conducts structured in-depth interviews with hundreds or thousands simultaneously: it asks open questions, probes further, shifts topics, and adapts to the flow of the conversation.
DualQ replaces neither surveys nor in-depth interviews. It is an additional method in your research tool box: qualitative insights at a breadth that would not be achievable with traditional methods. This helps organisations better understand what people think, and helps supporters feel more genuinely heard.
From developing the research questions to analysing the responses: we support the entire research process.
Participants have a real conversation with our interview AI. The interviewer asks open questions, probes further when something is unclear, and moves naturally from topic to topic. Conversations can take place around the clock and last between 3 and 30 minutes depending on the setup. Either your own contacts (subscribers, donors, etc.) or representative panels can be interviewed — depending on your research interests.
Our automated analysis processes all interviews and makes them comparable. We identify patterns in lines of argument, group responses by similarity, and link clusters to demographic characteristics. With this analysis, we make the data tangible and actionable.
The results are accessible in an interactive dashboard. We present the insights in a way that delivers the right level of depth for everyone: from data scientists to campaign managers. Summaries are transparent and evidence-based, and quotes illustrate the insights. Those who want to go deeper can read full interviews or use the semantic search that finds content by meaning.
Ask a question in your own words. Our feature searches all interviews and gives you an answer based on the interview data, backed by real quotes. No manual searching. No data export. No waiting for the next analysis report. Strategists, communications and campaign teams can use insights directly, without going through the data department.
Understand what voters and members care about — and why. Test messages, run data-driven campaigns and meaningfully increase participation.
Find out which messages resonate with your supporters. Optimise campaigns and sustainably grow engagement.
Identify the topics that truly matter to members and workers. Capture sentiment, sharpen positions and strengthen participation.
Research opinions and debates with rigour. Combine qualitative and quantitative approaches and gain reliable insights for studies and analyses.
Gain new insights into opinions and how they form. Scale qualitative studies and reach robust results efficiently.
Quickly understand and contextualise stakeholder perspectives. Make more informed decisions and align strategies purposefully.
Real conversations with hundreds of people. Faster than qualitative methods and analysable by subgroup.
Many people speak more honestly in a protected setting than they would with a human interviewer — especially on political topics.
Use DualQ with your own members and supporters. Or we provide a sample through a partner.
From data analysts to social media managers. The dashboard and data chat make results accessible to all, even without methodological expertise.
DualQ is not a generic tool. We bring experience from progressive organisations and accompany every project from the research question to the analysis.
We take data protection very seriously, especially given that sensitive topics are involved. We are transparent about our methodology and protect the data of respondents.
We deliver qualitative data significantly faster than is possible with traditional methods. We support you from setting the research questions to evaluating the results.
Whether you already know exactly what questions you have, or still need to find the right direction: we help you formulate the guide so that you end up with the insights you need.
We build the chat flow, calibrate the interviewer's behaviour, and run trial interviews with your team until every conversation lands right.
The chat goes live. Hundreds or thousands of participants have a real conversation in your chat simultaneously. Anonymously, from anywhere, around the clock. The DualQ team monitors progress and can make adjustments if needed.
In our automated analysis we cluster responses, link them to demographic data, and propose categories. Our political data experts review the insights at every step before they become part of the dashboard.
You receive the interactive dashboard, a results presentation and — on request — a workshop in which we contextualise the findings together.
Lennart Krotzek Co-founder
Lennart works at the intersection of politics, communication and technology. He is Digital Lead of the Fossil Free Future campaign at Greenpeace, and previously worked as a Data Analyst and Marketing Strategist at the European Green Party and as Team Lead Data at Cosmonauts & Kings. He holds an MSc in Political Communication from the University of Amsterdam.
LinkedIn
Philip Schalk Co-founder
Philip works as a Data Scientist at the SPD's executive board, where he focuses on data and opinion research in the strategy department. Previously, he spent four years at the Berlin consultancy TD Reply, specialising in statistical modelling. He holds an MSc in Economics from the Free University of Berlin.
LinkedIn
Stephan Kaltenstadler Co-founder
Stephan works as a Data Scientist at HomeToGo, where he develops machine learning solutions for search and ranking. His work covers the entire lifecycle from experiments and evaluations to production-ready pipelines. He holds a Master's in Physics from the Technical University of Munich.
LinkedInQual-at-Scale is a research method that combines the depth of qualitative interviews with the scalability of surveys. Instead of 10 in-depth interviews or 1,000 multiple-choice surveys, we conduct hundreds or thousands of automated chats and analyse them in a structured way. The interviews are evaluated both quantitatively and qualitatively.
Surveys tell you what people think. DualQ also shows you why. Our interviewer asks follow-up questions, probes further, and captures arguments — not just agreement ratings.
Focus groups and in-depth interviews deliver depth, but are expensive, slow and not scalable. DualQ conducts hundreds or thousands of interviews in parallel, in a fraction of the time and at significantly lower cost.
You have two options. Either you send the interview to your existing supporters, donors or members — bringing these groups into your decision-making processes. Or we arrange for the interview to be sent to a representative online panel. You can also target specific groups, for example people in a particular region or with a specific political affiliation.
For progressive organisations: parties, NGOs, trade unions, foundations and campaign teams. Wherever decisions should be grounded in a genuine understanding of people, or supporters should be included.
We conduct interviews with real people. Automated quality filters detect incomplete or irrelevant responses. The analysis AI works transparently and traceably, and our expert team reviews every critical step.
From kickoff to finished dashboard, the typical time is 2 to 4 weeks. This depends mainly on how quickly the interview guide is agreed. The technical implementation and analysis normally take only a few days.
When calculating costs, we consider the number and duration of interviews, the complexity of the analysis and the level of support and consultancy required. Just write to us using the contact form and we will be happy to provide a quote.
Do you have questions or interest in a project together? Send us a short message and we will show you how you can use DualQ to achieve your goals.
dualq@mailbox.org